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Email: l.pei@northeastern.edu

I am an Assistant Professor of Marketing at D’Amore-McKim School of Business at Northeastern University. You can download my CV here.

Research interests

Influencer marketing, social media, fashion, persuasion

Publications and working papers

  • Amy Pei and Dina Mayzlin (2022), Influencing Social Media Influencers Through Affiliation, 41(3):593–615, Marketing Science.
  • Amy Pei, Yakov Bart, Koen Pauwels, and Kwong Chan (2022), Racial Pay Gap in Influencer Marketing, Reject & Resubmit at Marketing Science.
  • Amy Pei and Dina Mayzlin (2022), Can Curation Algorithms Amplify the Effect of Trolls? (with Dina Mayzlin), under review.

Works in progress

  • Understanding Secondhand Luxury Consumers (with Jin-Hee Huh), preparing
    for submission.
  • Product Promotion Using Free Samples and Affiliate Marketing (with Yakov Bart).
  • The Effect of Firm-Provided Information on Consumer Word of Mouth.
  • Optimal Topic Selection on Social Media in the Presence of Trolls.