Email: l.pei@northeastern.edu

I am an Assistant Professor of Marketing at D’Amore-McKim School of Business at Northeastern University. You can download my CV here.

Research interests

Influencer marketing, social media, persuasion

Publications and working papers

Works in progress

  • Influencer Payment Inequality (with Yakov Bart, Koen Pauwels, and Kwong Chan)
  • When and How Do Style Influencers Affect Consumer Preferences? (with Jin-Hee Huh)
  • Product Promotion Using Free Samples and Affiliate Marketing (with Yakov Bart)
  • The Effect of Firm-Provided Information on Consumer Word of Mouth
  • Optimal Topic Selection on Social Media in the Presence of Trolls