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I am an Assistant Professor of Marketing at D’Amore-McKim School of Business at Northeastern University.

Emai: l.pei@northeastern.edu

Research interests

Influencer marketing, social media, persuasion, digital platforms

Working papers

Influencing the Influencers (with Dina Mayzlin), R&R, Marketing Science.

Can Curation Algorithms Amplify the Effect of Trolls? (with Dina Mayzlin)

Works in progress

The Effect of Firm-Provided Information on Consumer Word of Mouth

Optimal Topic Selection on Social Media in the Presence of Trolls