I will be joining Northeastern University as an Assistant Professor of Marketing in summer 2020.
Influencer marketing, social media, persuasion, digital platforms
Influencing the Influencers (with Dina Mayzlin), R&R, Marketing Science.
Can Curation Algorithms Amplify the Effect of Trolls? (with Dina Mayzlin)
Works in progress
The Effect of Firm-Provided Information on Consumer Word of Mouth
Optimal Topic Selection on Social Media in the Presence of Trolls