I am an Assistant Professor of Marketing at D’Amore-McKim School of Business at Northeastern University.
Emai: l.pei@northeastern.edu
Research interests
Influencer marketing, social media, persuasion, digital platforms
Working papers
Influencing the Influencers (with Dina Mayzlin), R&R, Marketing Science.
Can Curation Algorithms Amplify the Effect of Trolls? (with Dina Mayzlin)
Works in progress
The Effect of Firm-Provided Information on Consumer Word of Mouth
Optimal Topic Selection on Social Media in the Presence of Trolls
