Email: l.pei@northeastern.edu

I am an Assistant Professor of Marketing at D’Amore-McKim School of Business at Northeastern University. You can download my CV here.

Research interests

Influencer marketing, social media, persuasion, digital platforms

Publications and working papers

  • Influencing the Influencers (with Dina Mayzlin), forthcoming, Marketing Science.
  • Can Curation Algorithms Amplify the Effect of Trolls? (with Dina Mayzlin), preparing for submission

Works in progress

  • When and How Do Style Influencers Do Affect Consumer Preferences? (with Jin-Hee Huh)
  • Product Promotion Using Affiliate Marketing and Free Samples (with Yakov Bart)
  • The Effect of Firm-Provided Information on Consumer Word of Mouth
  • Optimal Topic Selection on Social Media in the Presence of Trolls